KeNo Custom Suits: The Image and The Experience
Uniqueness, Confidence and Bravado. These are the three words KeNo Custom Suits has put forward to describe its brand. One that goes far beyond impeccable image and meticulous craftsmanship, but to its quality of service and sense of exclusivity.
A brand that has gone from strength to strength solely based on a passion for looking and feeling good. It has managed to infiltrate an otherwise ‘niched’ market to create a vast appreciation for clean cut, tailored suits and establish a vast clientele in just 3 years, expanding throughout and beyond Botswana.
The founders of KeNo Custom Suits, Donald Nnoto and Thobo Kerekang, both have their creative history before its establishment in music rather than fashion. Kerekang being a lawyer by profession and Nnoto being an accountant, both of whom are lovers of fashion and always look the part, started the business with no experience other than being frustrated with what the market had to offer(or not). They explain how the inception of this formal wear brand ironically started as a casual conversation about what they would wear to an event. The solution, beyond that, being the brand that we have come to know and respect.
Relentless with their aspirations, the determined duo have set their sights on markets as far as Europe which is the hub for couture suit labels, and from what they have acheived this is well on their trajectory. Their goals have guided how their business is run, which like most luxury brands always whittles down to a single principle, the experience: How the customer is left feeling.
Employing between 15-20 people, KeNo has harnessed an office culture that encourages workers to be the best they can be, within and without the workspace. Like any service based company, a motivated employee leaves a good impression on the client. Dressing a range of media personalities, politicians and ministers also plays are part in the KeNo experience of uniqueness and style, by association. KeNo’s well endowed personnel not only consults but assists with the selection of fabric and design as per request. Their clientele, which expands to anyone for any occasion, comes in and leaves feeling like VIP.
KeNo’s creative and target oriented marketing plays a role in its prestigious experience, setting them ahead of their competition. It has managed to establish itself as a go to brand for everything custom suits, with customers even requesting suit accessories. This is how the recent retail partnership with Gentlemen Apparels neccessitated and presented itself, as they provide accessories for KeNo clients. Nnoto and Kerekang say they play their strengths in operations and strategy, respectively, to balance the repoir of their business and maximum efficient output. With a lot of their popularity being owed to technology, the company has managed to transcend physical borders via online marketing and make themselves as a force to reckon with. So much so that they were featured in the July 2017 issue of Forbes Africa Magazine. Citing how impressed the fact left an ambassador feeling after he inquired about the suit had on (by KeNo), Nnoto emphasises how much value the feature has added to their brand.
After rising above challenges, growing their idea into an internationally recognised brand that is well sought after, with all the accolades and consideration of how prestigious their clientele has grown Kerekang describes how they are far from content. They recently set up shop in Lusaka, Zambia and describe it as “only the beginning.” Both he and Nnoto continue to strive for more and refuse to settle for anything less than what they have set out to achieve.
By: Masego Mohwasa